Picture The Past was a concept designed to raise awareness of Sydney’s lost architectural heritage.
IN ASSOCIATION WITH
Many people do not know that Sydney was once home to a collection of grand buildings that dominated its skyline and defined its streets. Some of the buildings that no longer stand include:
These buildings once defined Sydney. This campaign was to remember and celebrate the buildings which no longer stand. By placing posters in strategic locations and harnessing augmented reality, we hoped to create awareness in the public that our decisions today will shape the future Sydney – its streets and its urban life.